Consider your website as a constant, diligent employee that works around the clock. It’s always available, communicating your message to the world, assisting users in finding what they need, and serving as a beacon for your online presence.
However, even the best ’employees’ need the right tools and ongoing training to remain effective. When it comes to websites, these tools relate to design and user experience – the measure of how easy and enjoyable your website is for visitors to use.
The digital landscape is ever-evolving, with new technologies, fresh concepts, and innovative methods emerging continuously. Keeping your website up-to-date and leveraging these advancements in design and functionality is crucial for maintaining its effectiveness.
In this blog post, you will go through four simple yet transformative updates you can implement on your website. These tweaks will ensure your site remains current, engaging, and most importantly, user-friendly. Ready to take the leap? Let’s explore how these key changes can significantly enhance the power and performance of your website!
Give Your Website Some Breathing Room!
Did you ever wonder why some of your favorite comic books or cartoons seem so easy to read and understand? That’s because they use a clever trick called ‘white space.’ White space isn’t always ‘white.’ It’s like the silent moments in a movie or the pause between two sentences in a story. It’s just the empty space around the things that you’re supposed to pay attention to.
So, when designing your website, make sure to give it some breathing room! You might think it’s a waste of space, but it’s not. It’s like the margins on your notebook paper or the space between words in a sentence. It helps organize information and makes things easier to understand.
Take a look at Pinterest for example. On their website, each picture has a lot of space around it. This makes each picture stand out on its own. It’s easy to focus on a single picture without being distracted by the others. That’s because the white space directs your attention and makes the main stuff pop!
Remember, while it’s fun to have lots of colors and things happening on your website, too much can make it feel crowded. It’s like a busy playground with lots of kids playing and shouting – it can be hard to focus, right? But if there’s enough space for everyone to play, it’s easier to enjoy the playground.
So, let your website breathe by using lots of white space! It makes your site look neat, helps visitors focus on the important stuff, and makes their visit to your site a lot more fun!
To learn more about white space check out this blog post.
Use attractive calls to action
Imagine if you had buttons on your website that were as exciting as the ‘start’ button on a video game. That’s what you need!
In the same way, your website needs exciting and attractive ‘Calls to Action’ to guide your visitors. These are like signs on a treasure hunt, showing your visitors what to do or where to go next. They might ask visitors to ‘Subscribe Now,’ ‘Learn More,’ ‘Download Here,’ or ‘Buy Now.’ The right call to action makes your visitors want to click and explore more!
Catch Their Eye with Awesome Headlines!
When you open a new comic book, what’s the first thing you notice? Probably the big, bold titles, right? They make you excited and curious to know what’s going to happen next. On your website, these are like your headlines – they guide your visitors and tell them what they’re going to find.
For your website, headlines should be clear, exciting, and tell your visitors exactly what they’ll find. They should also include words that your visitors might be searching for. So, if your website is about comic books, a headline might be “Discover the Latest Superhero Adventures!” That tells your visitors what they’ll find and includes words they might search for, like ‘latest,’ ‘superhero,’ and ‘adventures.’
Another thing to remember is the design of your headlines. They should be big and bold, standing out from the rest of your website. They should also be easy to read. Think about a superhero movie poster. The title is always the biggest and boldest thing, right? That’s because it’s the most important! It’s the same with the headlines on your website.
An example of well-designed headings with consistent content comes from Mixtiles. Here, you can see that the headings, which stand out in size and color, accurately describe the content that follows.
Use Super Cool Colors on Your Website!
Choosing the right colors for your website is like choosing the right colors for a superhero costume. They need to look cool, but they also need to help tell your story. For example, if your website is about nature and the environment, you might use lots of greens and blues. These colors can make your visitors feel calm and think about the earth and the sky.
Remember, your website needs to be easy for everyone to use. That includes people who might not see colors the same way you do. To make sure everyone can use your website, you should use colors that contrast well. That means they should look very different from each other, like black and white or blue and yellow. This helps make sure everyone can see the important stuff on your website.
Also, be careful not to use colors that are too bright or too dark. Have you ever tried to look at the sun? It’s too bright and it hurts your eyes, right? The same thing can happen if the colors on your website are too bright. And if they’re too dark, it can be like trying to read in a room with the lights off.
Check these examples for different website color schemes.