How to Keep App Users Engaged Throughout Their Journey

If it’s not easy to use, it’s not worth the hassle.

Getting users is not the hardest part of building an app. It is making sure they come back aka user retention. Once users signup for your app, they need to find value in your product quickly. And if they land on an empty state they will surely get confused on where to start. That is why it is important to guide your users to their first payoff moment.

What do you think a payoff moment is?